TikTok has over 150,000,000 users in the United States and a user base of 1.6 billion worldwide. Instagram, which has an additional 2,5 billion users who share photos and videos, adds a lot to the data that businesses can use. These insights can be used to determine the best destinations for our future trips.
The operator of an online casino and sportsbook, JeffBet, used data from Instagram and TikTok to identify the top ten cities in the United States, United Kingdom, and Canada for the best winter experiences. It examined which cities had the highest mentions of hashtags, such as #LondonChristmasMarkets and #WinterInNewYork, in order to draw its conclusion.
The team analyzed the data and found that London was the most popular winter destination on social media.
The results were shared with travel + leisure. England’s capital is home to almost 71,000,000 hashtags related to winter on social media. For example, #LondonChristmasMarket has 10.9 million mentions on TikTok, and the ‘Big Smoke’ has countless places to visit, from ‘Borough Market at Christmas’ to ‘Christmas in Covent Garden’.”
New York City came in second place with almost 69,000,000 hashtag mentions across the two social media networks. New Year’s Eve was the most popular hashtag for winter in New York, with #NYENewYork and #NewYorkNYE receiving 1.3 million and 6.4 millions mentions respectively.
Manchester, and Edinburgh, the two other British cities, came in at third and fourth places respectively. Manchester received 25 million mentions of its Christmas market. Edinburgh had 24.1 million mentions, promoting its Christmas markets with #EdinburghChristmasMarket and general winter activities with #EdinburghWinter.
The other cities that made the list were Vienna, Austria in sixth place, followed closely by Berlin, Germany with 12,839 066 mentions. Belfast, Northern Ireland received 8,517.033 mentions. Vancouver, Canada received 7,504,319, and Krakow in Poland rounded off the top ten with 7,069.802 mentions.
